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KBC’s koi bhi insaan chhota nahin hota hai 2012

KBC’s koi bhi insaan chhota nahin hota hai




The advertising for the fifth season of the Amitabh-Bachchan-anchored Kaun Banega Crorepati (KBC) on Sony Entertainment channel took off from where the commercials for the fourth season left off. Back then, the theme of the campaign was how no question was small or Koi Bhi Sawaal Chhota Nahin Hota Hai. 


Taking this to the next level, ad agency Leo Burnett came up with the idea of no individual is small or Koi Bhi Insaan Chhota Nahin Hota Hai to drive home the point that no one is too small to make money. Using everyday situations and people, from the endearing senior citizen Mr Bhatia to the government official Mr Shukla and the ‘Romeo’ Praful among others, the point that KBC could help ordinary men and women make money was communicated.

“The idea went well with the overall theme of the fifth season which was all about the common man and how he could achieve his dreams on the show,” says Sridhar.

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